Creative with purpose.
Strategy by design.
My Story
Kia ora, I’m the designer behind Atelier — a creative studio based in Ōtepoti Dunedin, New Zealand. Atelier is where unconventional ideas take shape, where design isn’t just about looking good — it’s about thinking smart.
I began Atelier with a passion for bold, strategic creativity. From the start, I’ve been drawn to design that steps outside the expected — work that challenges the norms, makes people pause, and sparks real engagement. I don’t believe in cookie-cutter solutions. Every brand has a unique story to tell, and I’m here to help bring that to life with clarity, edge, and purpose.
Over the years, I’ve had the privilege of working with a wide range of businesses — from ambitious start-ups to established names. Along the way, I’ve sharpened a strong sense of business strategy. That experience is embedded in every project I take on. I understand how design fits into the bigger picture — how it speaks to customers, supports goals, and drives growth.
Whether I’m crafting a brand identity, building out a visual system, or reimagining a digital presence, my work always begins with intention. I don’t just make things look good. I make sure they work — for your brand, your audience, and your future.
If you’re ready to do things differently, let’s talk.
“Working with Atelier was a game-changer for our brand. Not only did we walk away with a bold, standout visual identity — we gained clarity on our direction and messaging. The design process felt more like a brand strategy session, and the end result was creative work that actually moves the needle. If you want design that does more than just look good, this is it.”
- Sophie Lane
